Generative AI

How to Effectively Prepare Your Data for GenAI

Actian Corporation

March 20, 2024

Preparing your Data using Generative AI

Many organizations are prioritizing the deployment of Generative AI for a number of mission-critical use cases. This isn’t surprising. Everyone seems to be talking about GenAI, with some companies now moving forward with various applications.

While company leaders may be ready to unleash the power of GenAI, their data may not be as ready. That’s because a lack of proper data preparation is setting up many organizations for costly and time-consuming setbacks.

However, when approached correctly, proper data prep can help accelerate and enhance GenAI deployments. That’s why preparing data for GenAI is essential, just like for other analytics, to avoid the “garbage in, garbage out” principle and to prevent skewed results.

As Actian shared in our presentation at the recent Gartner Data & Analytics Summit, there are both promises and pitfalls when it comes to GenAI. That’s why you need to be skeptical about the hype and make sure your data is ready to deliver the GenAI results you’re expecting.

Data Prep is Step One

We noted in our recent news release that comprehensive data preparation is the key to ensuring generative AI applications can do their job effectively and deliver trustworthy results. This is supported by the Gartner “Hype Cycle for Artificial Intelligence, 2023” that says, “Quality data is crucial for generative AI to perform well on specific tasks.”

In addition, Gartner explains that “Many enterprises attempt to tackle AI without considering AI-specific data management issues. The importance of data management in AI is often underestimated, so data management solutions are now being adjusted for AI needs.”

A lack of adequately prepared data is certainly not a new issue. For example, 70% of digital transformation projects fail because of hidden challenges that organizations haven’t thought through, according to McKinsey. This is proving true for GenAI too—there are a range of challenges many organizations are not thinking about in their rush to deploy a GenAI solution. One challenge is data quality, which must be addressed before making data available for GenAI use cases.

What a New Survey Reveals About GenAI Readiness

To gain insights into companies’ readiness for GenAI, Actian commissioned research that surveyed 550 organizations in seven countries—70% of respondents were director level or higher. The survey found that GenAI is being increasingly used for mission-critical use cases:

  • 44% of survey respondents are implementing GenAI applications today.
  • 24% are just starting and will be implementing it soon.
  • 30% are in the planning or consideration stage.

The majority of respondents trust GenAI outcomes:

  • 75% say they have a good deal or high degree of trust in the outcomes.
  • 5% say they do not have very much or not much trust in them.

It’s important to note that 75% of those who trust GenAI outcomes developed that trust based on their use of other GenAI solutions such as ChatGPT rather than their own deployments. This level of undeserved trust has the potential to lead to problems because users do not fully understand the risk that poor data quality poses to GenAI outcomes in business.

It’s one issue if ChatGPT makes a typo. It’s quite another issue if business users are turning to GenAI to write code, audit financial reports, create designs for physical products, or deliver after-visit summaries for patients—these high value use cases do not have a margin for error. It’s not surprising, therefore, that our survey found that 87% of respondents agree that data prep is very or extremely important to GenAI outcomes.

Use Our Checklist to Ensure Data Readiness

While organizations may have a high degree of confidence in GenAI, the reality is that their data may not be as ready as they think. As Deloitte notes in “The State of Generative AI in the Enterprise,” organizations may become less confident over time as they gain experience with the larger challenges of deploying generative AI at scale. “In other words, the more they know, the more they might realize how much they don’t know,” according to Deloitte.

This could be why only four percent of people in charge of data readiness say they were ready for GenAI, according to Gartner’s “We Shape AI, AI Shapes Us: 2023 IT Symposium/Xpo Keynote Insights.” At Actian, we realize there’s a lot of competitive pressure to implement GenAI now, which can prompt organizations to launch it without thinking through data and approaches carefully.

In our experience at Actian, there are many hidden risks related to navigating and achieving desired outcomes for GenAI. Addressing these risks requires you to:

  • Ensure data quality and cleanliness.
  • Monitor the accuracy of training data and machine learning optimization.
  • Identify shifting data sets along with changing use case and business requirements over time.
  • Map and integrate data from outside sources, and bring in unstructured data.
  • Maintain compliance with privacy laws and security issues.
  • Address the human learning curve.

Actian can help your organization get your data ready to optimize GenAI outcomes. We have a “GenAI Data Readiness Checklist” that includes the results of our survey and also a strategic checklist to get your data prepped. You can also contact us and then our experts will help you find the fastest path to the GenAI deployment that’s right for your business.

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About Actian Corporation

Actian makes data easy. We deliver cloud, hybrid, and on-premises data solutions that simplify how people connect, manage, and analyze data. We transform business by enabling customers to make confident, data-driven decisions that accelerate their organization’s growth. Our data platform integrates seamlessly, performs reliably, and delivers at industry-leading speeds.