Media and Entertainment
Fast access to information is vital in the media and entertainment sector because everything has to be tracked, monitored and decided upon in real time. Customers can be both fickle and loyal, so how do you choose which ones to concentrate on and ensure you respond to their needs quickly?
With Vectorwise, you can optimize your customer loyalty management and get clear and current information about orders, expenditures, revenues, plan deviations and margins.
The high-speed analytic database will support you in adhering to deadlines and budgets, making status and progress traceable at all times and providing information for strategic planning.
Areas where you can excel with Vectorwise include:
- Ad targeting (search, display, mail)
- Website optimization
- Yield optimization
- Click-through analysis
- Click fraud analysis
- Network usage analysis