Action Apps

Action Apps are lightweight, consumer-style applications that automate business actions triggered by real-time changes in your data. Action Apps are easy to build, require little to no training and provide value far beyond traditional business intelligence applications. Here’s how they work:

We invite you to try out the first ever Action Apps for free:

Actian's first ever Action App enables access to your Salesforce.com data. With this revolutionary BI tool, Salesforce users can build real working Action Apps today to probe, analyze and take action on their data. Sample data is also provided for those without Salesforce accounts.

Where are Action Apps used?

Whether it's monitoring a particular company’s stock price, keeping tabs on your competition’s sales data, or watching your prospects’ credit ratings rise and fall, every Action App is customized by you to meet your tailored information needs.

Action Apps are designed to constantly scan and probe a wide variety of disparate data sources; such as Salesforce.com. More data sources will be added over the coming months, giving you an an ever-increasing source of mobile data analytics to meet your business needs. Action Apps will include new data from highly structured corporate CRM and ERP systems and software-as-a-service and unstructured offerings like Google Analytics, Twitter feeds, LinkedIn updates, and Facebook posts will be added. You define the changes in the data you’re interested in, and Action Apps will execute the actions you specify when they occur.

For example, an electronic retailer will be able to set action probes to monitor social media data for conversations about fashion trends and what celebrities are wearing during special events. Action triggers can be set around topics that pertain to the retailer inventory such as the colors and styles that match the social conversation. If the triggers reach a certain threshold of activity, then the retailer can conduct “Action-Merchandising” to automatically capitalize on this trend.

Friendly and accessible

Action Apps are easy to build. Any business person can now take matters into their own hands (literally) to get the actionable insights and information that they need right away. All with little to no training, and built in just a few minutes. Watch this video to see how easy it is build a Salesforce.com Action App

Action Apps are a more user-friendly than traditional Business Intelligence applications:

• They operate like the consumer apps that business users interact with in their personal lives, so the learning curve is virtually non-existent.
• It is supported on the iPhone today, and in the future, on most popular devices including smart-phones and tablets, as well as traditional laptops and desktops.